Conjoint Bench / Product Design
We originally developed our conjoint analysis tool for IT skills studies. Conjoint analysis originates from psychology and is a method widely used in marketing and product development. It determines what utility value customers attach to the attributes of a product.
Take financial products, for example: In practice, there is no financial product that offers high returns, minimal risk and maximum ESG standards. Investors have to make trade-offs somewhere and weigh the points against each other. With Conjoint-Bench, you simulate the purchase decision and identify which products appeal to which customer segments. Conjoint-Bench provides the input for portfolio optimization.